On July 25, 2013 the Promotion Agency of Sumy presented a promotional video about the city of Sumy called «Sumy is Your City!». The author of the video is a famous photographer and videographer Alexander Parfilo. A song «Everything Will Be Fine» by Okean Elzy is used in the video. An official permission to use the song was obtained from Svyatoslav Vakarchuk, the leader of Okean Elzy group. The promotional video opens a series of five short videos. In the near future, three more videos would be released, one in the fall, one during the winter and one at spring. Finally, the fifth video with an undisclosed unifying theme related to life in Sumy would be presented during the summer of 2014.